It has become a tradition in recent years for the big stores to release a Christmas advert, along with heart wrenching plot and chilled out musical cover version.
In this advert we see a small boy and his 'pet' penguin, they do everything together, but we soon see that the penguin has a yearning for something more. The penguin is looking for a friend a bit more like himself. At the end we have the big reveal and we find out that Monty is a stuffed penguin and the little boy's parents have bought him a 'mate.' Both the boy and the penguin are happy! 'Give someone the Christmas they've been dreaming of!' is the strap-line.